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JD Williams enters market for mature brides

Womenswear etailer JD Williams has launched its first bridal collection for spring 17, designed for women aged 45 and over.

The range includes six bridal dresses, as well as occasionwear dressers, trouser suits and accessories that can be worn by a bride or guest.

Prices start at £50, while bridal dresses are priced between £165 and £250.

The range is available in sizes 10-32.

A spokeswoman for JD Williams said: “Our bridal collection has been designed specifically for women that little bit older, who might not want to go ‘all out’ with their choice of wedding dress but still want to feel special on their big day, be it first or second time around.

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