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JD.com launches ‘British Week’ to promote UK brands in China

Chinese etailer JD.com is hosting a week-long roadshow, kicking off in London, to showcase UK brands to the Chinese market.

‘British Week’ will run from June 22 to 30 and the programme will include educational workshops and conferences for UK-based fashion brands looking to gain direct access to China’s consumers. JD.com estimates the Chinese market has around 170 million potential new customers.

Executives from the JD.com clothing team will speak, along with representatives from UK Trade & Investment (UKTI), The Intellectual Property Office, DHL and eCargo.

The week will culminate on June 29 with the launch of JD.com Worldwide’s online British Mall, a curated channel on the company’s international platform which will offer UK products to the Asian market.

“Chinese consumers appreciate the quality of British products, but the brands are only beginning to capitalise on the tremendous opportunity,” said Haoyu Shen, CEO of JD Mall.

“Our British Week initiative aims to help more UK brands tap into this trend by providing them with the expertise, tools and support they need to access the China market quickly and easily.”

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