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JD.com renews BFC tie-up

Chinese ecommerce giant JD.com has renewed its sponsorship of the British Fashion Council (BFC)/Vogue Designer Fashion Fund.

JD.com began its sponsorship of the award in 2017, and the partnership aims to allow the BFC to help talent engage with the Chinese market. JD.com is aiming is to expand its global fashion presence and bring more brands to China.

The sponsorship will benefit the winner of the 2019 award. Last year, JD.com supported the catwalk show of Huishan Zhang, one of the nominees for the 2018 award.

The business also supported 2015 winner Mary Katrantzou’s catwalk show, and launched the brand on its luxury ecommerce platform, Toplife.

Drapers 30 Under 30 alumna Molly Goddard won this year’s award. Nominees included Rejina Pyo, Le Kilt and David Koma.

BFC chief executive Caroline Rush said: “This collaboration takes us into the second year of our valued partnership with JD.com, which allows our British designer businesses to engage with more than 300 million Chinese consumers, enabling them the vital opportunity of increasing their global footprint in China.”

Xia Ding, president of JD International Fashion, added: “We believe strongly in partnering with designers throughout their careers, from helping them get their start in the industry, to entering the Chinese market and building their brands, to protecting their intellectual property.

“This marks a starting point for what we expect to be a deep, long-term relationship with the British fashion community.”

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