Chinese etailer JD.com has teamed up with the China-Britain Business Council to launch an online pop-up store to showcase British brands to Chinese consumers.
Jd women’s shoes
The pop-up store on JD Worldwide, JD.com’s cross-border ecommerce platform, features a selection of established and up-and-coming UK brands.
For the first eight weeks, the store will focus on cosmetics, and brands hosted on the store will include Barry M, Cowshed and The Organic Pharmacy. In September, the focus will shift to baby and maternity products, while menswear and womenswear will featuring later this year.
Kaisi Li, Deputy General Manager of JD Worldwide said: “Many brands and retailers in the UK do not yet know just how easy it is to sell their products online in China, and how big the potential market is.
“UK-based brands no longer need to invest significant time or money registering a business in China or setting up a warehouse or supply chain, or worry about any of the other roadblocks that have often prevented brands from entering China in the past.”
Jack Porteous, assistant director of retail and the creative industries at the China-Britain Business Council added: “We’re looking forward to working with JD.com to showcase the ‘Best of Britain’ to Chinese consumers, and to help British brands and retailers better understand how they can tap into this massive market opportunity.”