Chinese etailer JD.com has committed to selling £2bn worth of British goods to its customers in the next two to three years.
The retailer made the announcement in partnership with the UK’s Department for International Trade (DIT) during prime minister Theresa May’s visit to China this week.
JD said it will work with DIT to make it easier for British companies to sell to Chinese consumers online via the JD website.
The number of UK brands on JD has doubled over the last two years, with sales in 2017 growing 100% year on year.
“Many British brands recognise the huge potential of China’s enormous ecommerce market,” said Richard Burn, director-general of DIT China.
“JD truly understands what Chinese consumers want and has the resources to help British brands ensure success in the region. We’re looking forward to working with JD to bring more British brands to China in the future.”
“We’re pleased to be working with DIT to make it easier and more convenient for British brands to enter the Chinese market,” said Winston Cheng, president of international at JD.com.
“We’ve seen rapid growth in demand for British products from our consumers in recent years, and will look to showcase the ‘Best of Britain’ on our platform even more through this agreement.”