Brand house and supplier Marchpole opened the first UK store for its Jean Charles de Castelbajac brand in London today.
The 2,500 sq ft shop in Conduit Street has a pop-art themed concept and sells the French designer's men's and women's collections, as well as accessories, footwear and luggage.
Marchpole bought the Jean Charles de Castelbajac brand in 2004 and has expanded the brand via licensing agreements with Lee Cooper and New Era.
Marchpole executive deputy chairman Michael Morris said: "The store represents another important step in raising the brand's awareness on the international fashion stage. The JCC label has an established popularity in key brand driven markets and we continue to work with Jean Charles de Castelbajac to build on the success of the brand to date."
Marchpole has also signed a licence agreement with Korean distributor Hanamel Group to distribute the Emanuel Ungaro brand in Korea and operate a flagship store in Seoul next year. Korean manufacturer E-Sense will produce the Ungaro Homme range and supply multi brand shops and open up to 35 stores over five years.