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Jean Paul Gaultier to ban fur

French designer Jean Paul Gaultier has announced he will ban fur products from his collections.

The designer revealed the news live on French television show Bonsoir! on Saturday night.

In an interview  Gaultier said “killing animals is deplorable”. The design house is not making any further comment on the issue at this time.

The decision has been criticised by Mark Oaten, CEO of the International Fur Federation.

In a statement Oaten said: “(Jean Paul Gaultier) should think again and stick with fur, a natural and sustainable material that is good for the environment unlike the fake and plastic alternative.”

Gaultier has been the target of animal rights activists multiple times in the past including disruptions at his 2002 catwalk show by Peta, a takeover of his Paris boutique in 2006 by the group and a demonstration outside his Rome show in 2015 by Animalisti Italiani.

Peta posted athe followingresponse to the news on its website: “Fur today is as dead as the poor animals it was stolen from, and any designers not clued up enough to see that may as well hang up their sewing needles now.”

Several other designer brands have implemented fur-free policies this year including Coach, Versace and Burberry.

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