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Jeans West to sublet Regent Street store after decade in unit

British denim chain Jeans West is looking to sublet its 269 Regent Street store after more than a decade in the unit.

‘Closing down sale’ signs are on display at the 1,000 sq ft store, which Jeans West leases from Swedish company Farton Holdings which owns the headlease. The freehold is owned by the Crown Estate.

Jeans West signed a 15-year lease on the property in 2010.

Drapers understands Jeans West’s property agent Ian Scott & Company has proposed replacements including a beauty retailer to the Crown Estate, which owns and manages Regent Street. However, to date these have been rejected for failing to suit the direction of the premium location.

“Deals are being considered, but it’s not necessarily going the way Jeans West would like it. The Crown Estate has strict guidelines on what can go there,” a source said. The store is flanked by an H&M flagship to the left and Great Castle Street to the right.

A Jeans West spokeswoman declined to say whether the business was considering a new store to replace 269 Regent Street. She said negotiations were ongoing and the retailer could vacate “in a few weeks, or it could be in a few months.”

Jeans West started life in 1978 with a store in Richmond. It operates three stores - on Regent Street in London, Queens Street in Oxford and at the Southside Shopping Centre in Wandsworth, London - as well as three G-Star franchise stores in Brighton, Westfield London and Westfield Stratford City alongside an etail site.

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