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Jeckerson eyes global roll-out

Jeckerson, the Italian sportswear brand, will embark on a major international expansion and retail roll-out following the sale of the company for €140 million (£111.5m) to Stirling Square Capital Partners and Sirius Equity, the firm set up by former Jimmy Choo chief executive Robert Bensoussan.

Jeckerson, which has more than 600 stockists of its trousers in Italy, will launch into new markets in Europe, including the UK, and Asia and is seeking agents and distributors to launch the brand.

Bensoussan, Jeckerson’s new non-executive chairman, said the timescale of the international launches was not finalised but said he was in talks with potential partners and was “open to conversations” with interested parties.

Bensoussan also plans to roll out men’s standalone stores in major Italian cities ahead of an international retail roll-out. The brand has already trialled a handful of small stores which Bensoussan said performed “extremely well”. Potential distributors could also be called upon to open retail stores in their markets to help elevate the brand’s profile.

Bensoussan said: “There is a double-edged thing here. Jeckerson is an Italian wholesale company but we are starting to develop our own retail which we will do in Italy first. We will start soon with a few stores which will be the embryo for us to develop retail round the world.”

Gregorio Napoleone, who led the transaction for SCCP, said the brand was already achieving sell-throughs of 90% via its wholesale partners in Italy with little marketing, and that advertising campaigns would be used to raise the brand profile further.

Bensoussan said he was not concerned about the difficult retail climate. “We don’t invest for the next six months. We’re in it for four, five, maybe six years. It is not difficult in Russia, Asia or the Middle East. It’s more so in the UK and US. But this means it is a good moment to buy companies,” he said.

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