Jesiré will open in Hoopers in Tunbridge Wells, Harrogate, Wilmslow, Torquay and Carlisle. This will bring Jesireé's total number of concessions to 36.
Four of the Hoopers concessions will open this month, and will stock the core Jesiré collection as well as its premium range Jesiré Boutique Collection. The concession in Hoopers Carlisle, will launch in August.
Jesiré managing director Martyn Vines said: "We are delighted to be going into Hoopers in these key areas. We see this as an important indicator of both the strength of the brand and our loyal customer base."
Jesiré launched in the UK 1996 and opened a flagship store in London's Covent Garden in 2000. The company said it was considering adding more concessions in autumn.