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Jigsaw Christmas sales up 10%

Jigsaw reported “record” Christmas like-for-like sales, up 10% for the five weeks to January 3 thanks to its full price strategy.

Total sales for the period were up 13% and the retailer’s margin was 140 basis points higher year on year.

Jigsaw chief executive Peter Ruis said: “In many ways it was an old fashioned retail Christmas, gifts and accessories at the fore, last-minute footfall driven by the cold snap and pent up demand for the first few days of the Sale.

“Our omni-channel performance was anything but old fashioned, with web orders taken up to December 23 and delivered pre-Christmas.”

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