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Jigsaw expands menswear footprint as demand grows

Jigsaw is planning to open three standalone menswear stores within the next six months, following the launch of a new store in Brighton on November 5.

The company opened its first store outside of London, a 1,300 sq ft unit located at 21-22 Market Street in Brighton, last week.

“One of the reasons for this store opening is that menswear is flying for us at the moment – we are 20% up on the year – and the Brighton store was a great opportunity to expand our menswear footprint quickly,” said Peter Robinson, group head of press at the company.

“We have three further UK menswear stockists planned within the next half year; we are just awaiting those dotted lines.”

Jigsaw’s menswear offer pits itself against heavily-branded collections, with a focus on understated design and attention to detail. Key styles for autumn 14 include slim, ankle-length trousers, blazer-style cardigans and unstructured suit jackets.

Jigsaw currently has three menswear only stores in Islington, Spitalfields and on Avery Row in Mayfair. It carries menswear at eight other Jigsaw stores in London, 10 stores outside of London and three concessions in John Lewis, in addition to online.

The company relaunched its Jigsaw Menswear brand for spring 12. The label first launched in 1994 and was sold to Christopher Bailey (the then-owner of Jigsaw; not to be confused with Burberry’s chief executive) in 1999. The designer relaunched it under the Uth label (pronounced ‘youth’), but it folded in 2004.

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