Jigsaw has reneged on its policy promising not to discount in season and is launching its first Black Friday Sale this week.
The retailer launched a pricing manifesto in 2015 that said it would not reduce prices in season.
Jigsaw is offering 20% off selected product across women’s and men’s wear, and junior.
In a statement on its website Jigsaw said: “A lot can happen in three years. The economic, political and retail landscapes have changed dramatically. And it would be a stubborn brand that refused to adapt accordingly.
“At the heart of every decision we make is our customer. In 2015, we launched a pricing manifesto pledging not to discount in season, but instead to offer end of season sales. We kept that promise.
“We will continue to offer fantastic season-ending sales and reward our loyal customers throughout the season. In addition, we’ve listened to your feedback and stretched our pricing architecture to make our collection more accessible. We have also introduced occasional offers during the season for limited periods.
“What we haven’t done – and will not do – is compromise our quality. We value our sourcing principles, carefully chosen fabrics and great design. We price honestly. And we know you need beautiful wardrobe staples that won’t break the bank.”