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Jigsaw in cafe partnership

Jigsaw has launched a partnership with Australian restaurant chain Antipodea.

The first cafe has opened at the Jigsaw store in Westbourne Grove, west London. It is a based on the branch of Antipodea in Kew, which opened in 2016.

Wells Group owns the chain, which has two other branches, in in Putney and Richmond. It is the first time the restaurant group has collaborated with a clothing brand.

“Jigsaw is the perfect partner for us,” explained Jason Wells, founder of Antipodea. “We are a great brand fit and the opportunity of opening a smaller version of our successful Antipodea brand with them in the heart of Notting Hill is an exciting project to launch.

“We will offer our usual all-day breakfast and brunch set-up, but more attuned to the size and set-up of the store: relaxed yet sophisticated, including breakfast and brunch options and a selection of fresh bread and cakes from our pastry chefs.”

Toby Foreman, interim CEO of Jigsaw said: “Our Jigsaw store in Westbourne Grove is one of our London flagships. It is known for its beautiful, quirky interior and combines a full Jigsaw offer alongside our sister brand, The Shop at Bluebird.”

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