Womenswear retailer Jigsaw’s new flagship store will be located on Duke Street in London’s Mayfair.
The chain revealed earlier this month it is planning to open a new concept flagship store in April but at the time would not divulge the precise location of the central London shop.
However chief executive Peter Ruis today told Drapers the 6,000 sq ft shop will be located at 55 Duke Street.
The Jigsaw shop will be an anchor unit at the retail and leisure project owned by property developer Grosvenor and will trade over the ground and basement floors on a 10-year lease.
Ruis said the store would be a “radical departure” and the first in which customers can access the full “Jigsaw empire” under one roof.