Jigsaw will host a show during London Fashion Week for the first time this September.
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Jigsaw will display its A line autumn 16 collection during an event at the brand’s boutique at The Shop at Bluebird in London’s Chelsea. The event will be live-streamed via Facebook as a ‘see it, buy it, wear it’ event, where viewers can order clothes directly from the showing.
Peter Ruis, Jigsaw CEO, said: “We’ve thought about showcasing at LFW for a couple of seasons, and now that our A line is fully immersed into our seasonal collections, have decided that this is the perfect time to launch the collection on the Fashion Week platform.” The event will take place on September 16.
Jigsaw are also set to open its new 3,000 sq ft premium emporium in October, which will be in combination with The Shop at Bluebird’s brands.The £400m venture will see a new store as part of the St James’s Market development in London’s West End.