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Jigsaw's full-price focus pays off as Christmas sales rise

Jigsaw’s sales were up 10% year on year during the five weeks to 31 December 2016, despite a background of “extreme discounting” on the high street.


The retailer, which kept products at full price until shops closed on Christmas Eve, described it as a “record period” for online sales. December was also its best month to date for international trade. 

Chief executive Peter Ruis said: “As with the whole of 2016, this has been achieved in a highly challenging external environment.

“We remain clearly identified as a ‘Christmas brand’, offering a unique, stylish and differentiated gift at this special time of year.”

Jigsaw has more than 75 UK stores, including 31 in London, and concessions in most branches of John Lewis, Fenwick and Bentalls. Its international markets include Australia, the US and Ireland.



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