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Jimmy Choo launches Icons collection

Luxury footwear and accessories label Jimmy Choo is to launch a capsule collection to celebrate the company’s 15 years in business.

The collection, called Icons, will feature 15 pairs of shoes based on styles from the Jimmy Choo archives, including high-profile styles such as the ‘Feather’, which Sarah Jessica Parker famously lost in an early episode of Sex and the City and the ‘Fleur’, the stiletto pump worn by Jimmy Choo founder Tamara Mellon when she received her OBE from The Queen last October.

As part of the 15-year celebrations the brand will donate 10% of sales from the Icons collection to the Jimmy Choo Foundation which raises money for women’s charities. Jimmy Choo will also release a book which looks at the history of the brand to date.

The capsule collection will be available at Jimmy Choo stores from autumn and prices range from £517 ($850) to £2,304 ($3,785). “These are shoes that have a personal story for me, or resonate with the customer,” said Mellon.

The book, which will be called Jimmy Choo XV, is mainly photographic and tells the company’s history through 15 shoe styles. It will be available at Jimmy Choo stores starting in November, and 100% of sales will go toward the foundation. It will be available at bookstores internationally as of February.

Last month Jimmy Choo was sold to the luxury firm Labelux Group in a deal valued at £549m. Labelux, which owns brands including Swiss luxury accessories label Bally, US clothing label Derek Lam, and Italian accessories brand Zagliani, bought the business from private equity backers TowerBrook for three times more than what they paid for it in 2007.

Jimmy Choo was founded by the eponymous cobbler and Mellon in 1996 with a £150,000 loan.

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