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Jimmy Choo pops up in Selfridges

Footwear brand Jimmy Choo has launched a pop up shop in Selfridges featuring exclusive prints across seven casual styles.

The Choo.08 shop offers shoppers footwear created exclusively for Selfridges by Jimmy Choo creative director Sandra Choi and includes biker boots, winklepickers brogues and smoking slippers.

The pop up shop, which takes its name from the location of the Jimmy Choo head office in London positioned on the longitude of -0.080, marks a departure from the brand’s signature high heel and focuses on a more casual, relaxed style.

Choi talks about the Choo.08 concept

The month long takeover, which started on April 10, will take place in the Selfridges women’s shoe gallery on level two, the men’s shoe department on level one, an installation in the accessories division on the ground floor, two dedicated Oxford Street windows, and online.

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