JJB Sports could sell off some of its non-core assets including its Original Shoe Company and Qube chains as part of a review at the sportswear group.
JJB Sports said that discussions were ongoing about a potential sale of some of its assets to maximise shareholder value but declined to comment on what businesses were included. However speculation in the market suggests JJB is keen to get rid of its lifestyle division.
JJB Sports bought Original Shoe Company in December and added footwear chain Qube to its portfolio earlier this year in an attempt to create a lifestyle division which would rival some of JD Sports Fashion's more premium offer.
Last week JJB Sports appointed accountancy firm KPMG to advise and lead negotiations with its banks in a bid to secure its future after it was hit by tough trading and a plummeting share price.
JJB Sports is backed by Icelandic investment group Exista which has added to concerns over the sportswear chain's future.
Last month JJB Sports posted a loss of £9.7 million.
Meanwhile, rival sportswear group JD Sports Fashion is rumoured to be considering a 50p per share bid for JJB Sports. JD Sports Fashion did not return calls yesterday.
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