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JJB Sports peps up its stores

JJB Sports is to update its store design to keep pace with the roll-out of its Nike and Adidas shop-in-shops.

The sportswear retailer will revamp the stores to bring the look in line with the 40 Adidas and 26 Nike areas that have been introduced in-store over the past few months.

Chief executive Tom Knight told Drapers that the retailer's stores would be updated as the shop-in-shop areas were introduced, and would include better segmentation and defined areas for some of the chain's other brands.

He said: "The revamp has been a bit overdue. It's an evolution of the look. We're upgrading stores where we introduce the shop-in-shop to make sure the rest of the store is up to date."

He added that the 416-store chain would also roll out its Under Armour technical sportswear range to its entire portfolio.

JJB Sports will introduce 184 Nike and Adidas areas by the end of July, and up to 600 during the rest of this year and next.

Like-for-like sales were up 3.2% for the nine weeks to April 1, while pre-tax profit for the year to January 28 rose 14.1% to £38.5 million. Like-for-like sales increased by 7.5%.

Sales were boosted by last year's football World Cup tournament and the introduction of new Premiership replica football kits.

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