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Jo Hooper exits Pure Collection

Jo Hooper has left her position as product director of cashmere brand Pure Collection. 

Her next move is not yet known, however, she is understood to be exploring a number of offers.

Hooper joined Harrogate-based Pure Collection in January 2016 to oversee its buying, design, sourcing and strategy.

She has previously shaped the womenswear offer for a number of businesses, including John Lewis. Hooper joined the latter as womenswear buying director in 2008 and was credited with many of its fashion successes during her six years there, including the introduction of Somerset by Alice Temperley.

She left in mid-2014 and in November of that year joined LK Bennett in the newly created role of group product director. She departed after four months, in early March 2015.

Prior to joining John Lewis, Hooper was head of buying and design at Debenhams from May 1998 to December 2002.

Pure Collection promoted operations director Sam Harrison to chief executive in September 2016. She replaced John Nicholas, who left the business after five months as CEO. 

As part of Drapers’ 130th anniversary celebrations in 2017, we brought together some of fashion retail’s biggest names for a series of unique one-on-one interviews. Here, Jo Hooper swaps industry advice with Drapers Lifetime Achievement award winner Derek Lovelock.

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