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Jo Hooper joins Pure Collection as product director

Jo Hooper has joined cashmere brand Pure Collection as product director with immediate effect, where she will consult on all aspects of buying, design, sourcing and strategy.

Jo Hooper

Hooper has a wealth of experience leading womenswear for a number of businesses, including John Lewis. 

She joined the department store group as womenswear buying director in 2008 and was credited with many of its fashion successes during her six years there, including the introduction of Somerset by Alice Temperley.

She left in mid-2014 and in November of that year joined LK Bennett in the newly created role of group product director. She left that role after only four months, in early March 2015.

Prior to joining John Lewis, Hooper was head of buying and design at Debenhams from May 1998 to December 2002. She has also been confirmed as one of the speakers at Drapers Next Generation careers and networking conference on April 14 at London’s 30 Euston Square, about her career in fashion.

At Pure Collection, Hooper replaces Stephanie Morgan, who will leave later this month.

john nicholas pure collection

John Nicholas Pure Collection

Pure Collection’s new CEO, John Nicholas

The brand has also announced that founder Nick Falkingham will step back from the role of chief executive into a more strategic position as executive vice chairman.

He has been replaced with immediate effect by John Nicholas, who joined the business in March 2015 as chief operating officer.

Nicholas is tasked with driving growth for the business, including opening more stores, concessions and growing online sales. He was previously retail operations director for footwear group Hotter Comfort Concept.

Nicholas said: “I am delighted to be taking on the challenge of leading the business as we embark on this exciting phase of growth.”

Pure Collection was established in 2002 in Harrogate by Falkingham and Adam Holdsworth, and now has a mail order business, ecommerce platform, 22 concessions in John Lewis, and seven stores across the UK in Tunbridge Wells, Chichester, Guildford, London, Marlow, Reigate and York.

It has also been trading in the US via mail order and online since 2006.

Readers' comments (1)

  • A great move for Pure - so many great things have disappeared over recent seasons. Jo is a brilliant hire and they are lucky to get her.

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