Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Jocasi reaps global reward

Accessories brand Jocasi expects to double its turnover this year on the back of international expansion.

Owner Simon Ashley told Drapers that he was aiming for sales of £3.2 million this year, up from £1.87m in 2007 and that the business had caught the eye of serial investment group Baugur.

He said: “Our first shop in London has been trading very well since opening in May and now we’re looking at Japan and the US for further expansion.”

Ashley said Baugur had approached him in October, but there were no investment plans in the pipeline. “We want to remain a cult brand and not over-expose ourselves on the high street, but we’re staying in touch with Baugur,” he said.

From spring 08, Jocasi will be available in about 70 Anthropologie stores in the US and the brand is in talks with Topshop to open a concession in its New York flagship. Jocasi already has concessions in selected Topshop stores, as well as in department store group Selfridges.

However, the bulk of growth in 2008 will come from Japan. Ashley said: “We have a licensing partner in Japan and plan to open there within 18 months and expand our stockists.”

Jocasi has 600 wholesale accounts worldwide.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.