Accessories brand Jocasi expects to double its turnover this year on the back of international expansion.
He said: “Our first shop in London has been trading very well since opening in May and now we’re looking at Japan and the US for further expansion.”
Ashley said Baugur had approached him in October, but there were no investment plans in the pipeline. “We want to remain a cult brand and not over-expose ourselves on the high street, but we’re staying in touch with Baugur,” he said.
From spring 08, Jocasi will be available in about 70 Anthropologie stores in the US and the brand is in talks with Topshop to open a concession in its New York flagship. Jocasi already has concessions in selected Topshop stores, as well as in department store group Selfridges.
However, the bulk of growth in 2008 will come from Japan. Ashley said: “We have a licensing partner in Japan and plan to open there within 18 months and expand our stockists.”
Jocasi has 600 wholesale accounts worldwide.