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Joe Browns launches homeware with N Brown

Lifestyle retailer Joe Browns is launching a new homeware collection with N Brown on 4 March.

The 49-piece range will include bedroom and living room furniture, artwork, wallpaper, bedding, soft furnishings and accessories.

Retail prices for the new collection start at £15 for floral cut-glass tea-light holders, candles and diffusers and go up to £599 for velvet three-seater sofas.

The range will be available on N Brown’s websites for JD Williams and Fashion World.

The collection will not be available on Joe Browns’ website or in its store in Meadowhall, Sheffield.

Joe Browns started working with N Brown in November 2006 and stocks its womenswear on JD Williams and its kidswear on Fashion World.

Simon Brown, founder and managing director of Joe Browns, said: “The launch of our new homeware collection marks another significant step in our exciting journey. We’ve approached homewares in the same creative way as we approach our clothing styles - developing wonderfully unique pieces that offer something a little different to the traditional offering. Our designers work incredibly hard to create remarkable pieces that add an individual touch to our customer’s homes - as we do their wardrobes.”

Brown established the Leeds-based business in 1998 as a lifestyle catalogue for men. A year later he switched its primary focus to womenswear and launched a transactional website.

Wholesale partnerships followed with Shop Direct, N Brown, Debenhams and television shopping channel QVC, as well as independent retailers.

Read the full Drapers interview with Simon Brown here

 

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