Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

Joe Browns sales surge in run-up to Christmas

Multichannel retailer Joe Browns has reported double-digit sales growth in the pre-Christmas period, with knitwear sales doubling year on year.

The brand, which has opted not to discount outside of its two annual seasonal Sales, said women’s knitwear was up 45% in the first two weeks of December, compared with the same period last year. Men’s knitwear climbed by 10%.

Women’s loungewear sales have soared by 30%, while women’s coats and outerwear increased by 9%. Men’s shirts grew by 6% on the previous year, and accessories and gifts across both categories rose by 19%.

The company said its performance means it will go into its next Sale period, beginning on Christmas Eve, up 13% on its budget.

Joe Browns has enjoyed a solid rise in sales and profits in recent years. Financial accounts published in March show EBITDA soared by 25% to £5m in the year to 30 June 2016, while turnover grew 7.7% year on year to £28.1m.

Brown told Drapers last month that direct-to-consumer sales climbed by 23% year on year in the 12 months to June 2017, with EBITDA rising by another £1m.

The retailer opened its first bricks-and-mortar store at Sheffield’s Meadowhall shopping centre last month.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.