Mail order firm and etailer Joe Browns will launch kidswear with N Brown next week.
The firm will introduce a 38-piece range of boys’ and girls’ clothing for spring 17. Retail prices will start at £8 for a T-shirt.
The range will include many “mini me” versions of Joe Browns’ original designs, aimed at children aged 6-12.
“We are currently one of the top performing brands for N Brown in men’s and ladieswear and they felt because of this success it would translate really well,” said Simon Brown, managing director and founder of Joe Browns.
“Like much of our adult collection, the childrenswear is full of personality, distinctive styles and fun, quirky detailing.”
N Brown launched its Kids Division in 2014 and it now includes brands including Nike, Animal, Adidas and Converse.