Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

Joe Browns to open second store as business booms

Lifestyle retailer Joe Browns will open its second bricks-and-mortar store in July, at the McArthurGlen Designer Outlet in York. 

The 1,500 sq ft outlet store in York was designed by Dalziel & Pow, and will house own-label discounted menswear, womenswear and accessories.

It follows strong trading at the brand’s full-price store in Meadowhall Shopping Centre, Sheffield (pictured above), which has generated £3.3m in gross sales since opening in November 2017

Joe Browns started as a menswear catalogue business in 1998 and quickly expanded into womenswear, online selling and wholesale, before venturing into bricks-and-mortar retailing. As part of its ongoing expansion, it launched a homeware collaboration with N Brown Group in March.

Across the business, total direct sales have risen 17% year on year since the start of the company’s financial year last July.

Simon Brown, managing director and founder of Joe Browns, said: “[The York store] is the next phase for us in exploring retail and means more people will be able to access remarkable garments at great prices.

“There are challenges out there in retail but there are also opportunities. We’re only a fraction of the way through our journey. Joe Browns can get as big as our imaginations want it to be.”

 

Tags

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.