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John Lewis's strategy to double its sales in the next 10 years could create 35,000 additional jobs. The 26-store chain hopes to open 10 stores over the period, with further stores planned longer term. John Lewis is also launching a new swimwear range in mid-April with an in-store promotional campaign featuring size 12 models. About 80% of John Lewis's own-brand swimwear sales are in size 12 and above.