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John Lewis and Shop Direct win big at the Drapers Digital Awards 2016

John Lewis won the Overall Award for Excellence at the Drapers Digital Awards 2016 tonight, after scooping the gongs for Best Customer Experience, Best Multichannel Retailer (over £200m turnover) and Best Use of Mobile/Best App.

Shop Direct also took home a number of awards, triumphing in the Best Use of Social Media category for Very’s 2015 Facebook campaign, as well as Best Digital Team. Shop Direct’s group ecommerce director Jonathan Wall was named Best Digital Leader.

The Best Use of Mobile/Best App award was judged live at the Drapers Digital Forum during the day. Middlesbrough-based indie department store Psyche was highly commended.

Best Digital Campaign, which was also judged live, went to N Brown Group.

Wolf & Badger took home the award for Best Multichannel Retailer (under £25m turnover), with Weird Fish highly commended.

Best Multichannel Retailer (£25m-£200m turnover) went to Childrensalon.

House of Fraser was highly commended in the Best Multichannel Retailer (over £200m turnover) category. won Best Pure-play Etailer (under £50m turnover), while Missguided won Best Pure-play Etailer (over £50m turnover).

Best Use of Innovation went to Bravissimo for the launch of video chat, while New Look scooped the award for Best Use of Content.

The Consumer Choice Award went to Amazon, and the Best Tech Start-up gong was taken home by wholesale ecommerce platform ReChannel.

The winners were revealed at a black-tie ceremony at London’s Grosvenor House.

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