John Lewis is continuing to break records in the run up to Christmas, with the department store breaking the £160m barrier for the first time last week, as sales climbed 4.2% on last year.
The business recorded sales of £164.4m for the week, thanks to a 31% increase in online sales. The retailer said it expected today (Monday 23rd December) and tomorrow to be busy, with shoppers seeking out last-minute deals for Christmas presents.
Trading has taken on a different shape this year, with John Lewis reporting an early peak that flattened out before “the final week’s surge”, driving a week-on-week increase of 9.7%.
Fashion grew by 3.3%, driven by kidswear, beauty and lingerie, “perhaps reinforcing the stereotype that last-minute gift buying is driven by men”.
Buying and brand director Paula Nickolds said: “It’s clear that much of Britain has yet again taken shopping for Christmas right up to the wire. Buoyed by this week’s record trading, all of our channels are braced for the final three shopping days before Christmas.