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John Lewis fashion sales back in growth

John Lewis’s fashion sales returned to growth in the last full week of July, with an increase of 8.5% in the seven days to July 27.

Although the month overall has been something of a challenge for the bellwether department store, it said it had benefited from “the heat of recent weeks easing”.

With sunny rather than sweltering weather, sales of high summer lines were up but consumers have also started to buy into transitional and autumn 13 stock.  Phase Eight, Mint Velvet and Somerset by Alice Temperley were among the best-performing brands, while girlswear was particularly strong, with sales up 25.6%.

John Lewis called the 8.5% “very respectable given the volume of Olympic sales that were driving trade last year”.  Overall the business was up 13% to £63.99m.

Milton Keynes, Cardiff and Southampton were the top-performing stores, while Johnlewis.com also had a good week, with sales up 24.7% on the year.

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