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John Lewis fashion sales boosted by outerwear

Fashion sales at John Lewis rose last week boosted by soaring sales in outerwear.

In the week to September 7 sales at the department store chain rose 9.2% to £70.23m as customers’ thoughts turned to autumn. Fashion sales at the retailer rose 5.6% with outerwear the highlight, posting a sales rise of 30%.

John Lewis also recorded strong kidswear sales fuelled by the Back to School period. Children’s footwear sales rose by 23.2% and schoolwear revenues rose 12%.

Buying and brand director Paula Nickolds said: “Interest in our men’s own brand products continued with a lift of 27% on the year, ably supported by men’s shoes, up 17%.”

Online, the retailer saw good traffic growth and conversion rates resulting in a 15.8% increase.

Performance in stores was also strong, up 7%, with 33 shops posting increases and 11 returning double-digit growth. Tamworth led the way with a 31.7% rise, followed by Milton Keynes up 23.2% and Leicester up 19.9%.

Yesterday John Lewis revealed that fashion sales had risen 4.2% in the first half of the year, thanks to steady performances from the business’ own label ranges such as Somerset by Alice Temperley and John Lewis & Co.

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