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John Lewis fashion sales jump following launch of Sale

Fashion sales at John Lewis recovered for the week ending June 28, following a dip the previous week, with the start of its clearance boosting sales 17.9% on the same period last year.

Fashion sales at John Lewis fell 16% year-on-year the previous week (ending June 21), with sunny weather and the timing of its clearance sale a week later than the previous year blamed for the decline. The Sales started on Thursday June 26.

Johnlewis.com achieved its busiest hour of trading between 9pm and 10pm on Wednesday 25 June which is expected to have arisen due to Sales previews.

Overall John Lewis generated sales of £87m last week, up 8% year-on-year. The department store retailer does not provide a broken down figure for fashion sales.

John Lewis’ departing fashion buying director Meg Lustman said: “This year’s [clearance] launch aligned with payday and it would appear that the delay did nothing to dampen our customers’ appetite for a great bargain. Johnlewis.com experienced the busiest hour we have ever had between 9 and 10pm on Wednesday.

“Fashion had a good week with brands driving particularly strong performances across womenswear, menswear, footwear and accessories, with handbags and shoes driving an 18% gain on accessories.”

She added: “Sales this week will be driven by continued clearance activity.”

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