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John Lewis fashion sales rise 3.2%

Fashion sales at John Lewis climbed 3.2% in the week to February 1, as the department store group’s overall sales continued to rise.

John Lewis cited kidswear at the standout performer within fashion, adding that menswear had also enjoyed a strong performance.

Overall sales at John Lewis climbed 4.9% to £66.39m in the week to February 1 compared to the same period the year before.

Online sales yet again experienced significant growth, with the channel reporting a 20% increase in sales.

Simon Russell, director of retail operations development at John Lewis, said the figures demonstrated a “steady start” to the new financial year.

“In shops, it was the at home branches that had a cracking week once again led by Poole but with Tamworth, Swindon and Chichester hot on their heels, all enjoying double-digit growth as they continue to mature steadily,” added Russell.

Central London was also strong, with an increase in sales at both its Oxford Street and Peter Jones stores, and the recently refurbished High Wycombe branch.

However, figures showed that 26 of its 40 branches actually reported a decline in sales year on year. Its Knight & Lee store in Southsea reported the steepest decline in sales at 14.2%, followed by Newcastle with 13.8% and Tunbridge Wells at13.1%.

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