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John Lewis fashion sales rise 7.9% due to "unseasonable but strong" trade

Fashion sales at John Lewis rose 7.9% last week as the department store retailer reported trade was “unseasonable but strong” and “demand for seasonally focused assortments [is] not yet firing on all cylinders”.

Fashion buying director Ed Connolly said the week, which ended October 4, began strongly as the retailer matched the end of a competitor promotion, which saw a number of clothing brands benefit, and pushed premium beauty growth into double-digit territory. He did not name which brands had performed particularly well.

Within fashion he said the strength in premium categories including handbags, jewellery and beauty balanced the performance of cold weather assortments.

Online sales rose 19.6% while sales at physical John Lewis stores rose 3.6%, which led the retailer to say: “We should be in a strong position to capitalise on demand once the weather turns as expected.”

John Lewis’s total sales for the week also rose 7.9%, to £77.61m. Sales rose 8.8% in the 10 weeks to October 4.

Across the John Lewis Partnership sales rose 7.5% to £202.28m.

Readers' comments (1)

  • From a style perspective, I have been mostly disappointed with the new season's styles for women (not just in JL, but across all UK fashion retailers).

    There are far too many 'baggy' designs which simply make the customer look bigger and unshapely.

    Retailers can expect to process more returns... even once temperatures drop.

    I like this quote to make my point:
    "Dresses should be tight enough to show you are a woman and loose enough to show you are a lady"
    Edith Head, Designer

    Hoping lessons will be learnt for AW15.

    Unsuitable or offensive? Report this comment

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