Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

John Lewis is nation's favourite retailer

John Lewis has been voted the UK's favourite retailer in a consumer survey conducted by retail analyst Verdict Research.

Verdict's Consumer Satisfaction Index 2008, which polled 6,000 shoppers across the UK, found that the department store was "more highly regarded" than any of its competitors.

John Lewis also topped the poll in the clothing, homeware and electricals categories.

In clothing, H&M came in second place, ahead of George at Asda, while TK Maxx grabbed the top spot in footwear, followed by George at Asda and Marks & Spencer.

The survey asked shoppers to rate retailers in terms of range, price, convenience, quality, service, ambience, facilities and layout.

Verdict warned that retail growth would be slower in 2008, at 2.6%, compared to 3.7% last year.

Verdict consulting director Neil Saunders said: "The fact is that consumers today have more choice than ever before. If a retailer gets it wrong it's very easy for a shopper to go elsewhere. It's no longer sufficient to pay lip service to 'keeping the customer satisfied' - it has to be a philosophy placed at the heart of a retail business."

Readers' comments (1)

  • JLP is as we all know evolution not revolution. Always looking ,communicating and simple to shop with well trained sales assistants. As a consumer its always a pleasure to shop rather than be faced with some non caring with attitude memeber of staff which seems to relevant in many other store groups. Do you think its because everybody shares in the profit rather than the owners or bosses? It seems to be the way forward as M& S have also adopted the same formula.
    As a retailer I would take my hat off to them but they didnt have any in stock!!

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.