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John Lewis is ‘top performing clothing retailer’ globally

John Lewis has topped the list of retailers with the highest number of full price sell-outs globally, with more than 154,000 new apparel products dropped between January and the beginning of December taking an average of 63 days to sell out.

US retailer Target is second on the list, according to data from fashion research firm Editd. had the third highest level of full-priced sell outs, despite also being named as the fifth biggest global discounter. The UK-based etailer had dropped 124,000 new fashion products online by the end of November 2014.

The top global retailers with the highest number of discounted products were US department store Nordstrom, followed by House of Fraser, German etailer Zalando, Debenhams and Asos.

By product type, top UK trends identified as items which had a spike in growth compared to 2014, low levels of discounting and have sold out quickly include kimonos, ripped denim, culottes, statement outerwear and skater dresses.

The worst selling products were identified as cami tops with wide fits, printed maxi dresses and cork-heeled wedges.

The best-selling brands list was dominated by sports brands, with both Nike and Adidas appearing in the top five. Nike took the top spot, with 50% full-priced sell outs arriving online in 2014.

Just less than a third of Nike products are currently discounted (29%) by an average of 8%. Ted Baker was named as the second most successful brand.

Readers' comments (3)

  • From where was the data acquired?

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  • Hi there,

    The data comes from retail technology company Editd, gathered from January 1 to December 4, 2014, using approximately 12 million data points from products at UK and US retailers.

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  • Top performing globally? Yet data is from UK and US retail only.

    Poor headlining Drapers.

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