Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

John Lewis launches experiential summer campaign

John Lewis has unveiled an experience-focused campaign called “National Treasures”, which celebrates the British summertime.

Illustrations by artist Paul Thurlby can be seen in the windows and throughout all 48 John Lewis stores in the UK, celebrating all aspects of the British summertime, from sunburn and ice cream vans to fish and chips at the seaside.

Alongside the campaign, which runs until 20 August, John Lewis will present its biggest and most interactive programme of customer activities to date, including masterclasses, seminars and workshops.

Visitors to the John Lewis flagship on Oxford Street will be able to escape to the Gardening Society themed rooftop space, where the retailer has set up a small pub called the Gardeners’ Arms. Fitness and gardening classes will also be hosted on the rooftop.

Peter Cross, director of customer experience at John Lewis, said: “We wanted to create an integrated campaign that celebrates those iconic moments and traditions that make us who we are as a nation.”


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.