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John Lewis launches Finery pop-up

Finery London, the online womenswear brand co-founded by former Asos.com fashion director and Topshop buying director Caren Downie, has launched a pop-up store at John Lewis in Birmingham.

Finery at John Lewis

Finery at John Lewis

Finery at John Lewis

The brand, which launched in February, has been introduced in the Loved&Found womenswear department. Loved&Found is a new concept for John Lewis designed to offer a new boutique-style shopping experience. It made its debut at the Birmingham store when it opened in September.

A second Loved&Found was opened at the revamped John Lewis store in Liverpool last month.

Finery offers dresses priced between £29 and £149.

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