Finery London, the online womenswear brand co-founded by former Asos.com fashion director and Topshop buying director Caren Downie, has launched a pop-up store at John Lewis in Birmingham.
Finery at John Lewis
The brand, which launched in February, has been introduced in the Loved&Found womenswear department. Loved&Found is a new concept for John Lewis designed to offer a new boutique-style shopping experience. It made its debut at the Birmingham store when it opened in September.
A second Loved&Found was opened at the revamped John Lewis store in Liverpool last month.
Finery offers dresses priced between £29 and £149.