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John Lewis launches Loved&Found in Liverpool

John Lewis Liverpool has reopened its fashion and beauty department following a £4.5m revamp, as the second store to feature the boutique-style Loved&Found concept, which debuted in Birmingham in September.

Contemporary womenswear brands such as BZR by Bruuns Bazaar, Des Petits Hauts and Samsøe & Samsøe sit alongside an edited mix of accessories, beauty, homewares and technology.

The Loved&Found concept is anchored by Denim Wardrobe by Trilogy, which was first introduced at Peter Jones, Sloane Square, in January and at the Birmingham store in September, stocking premium and contemporary denim brands including Paige, J Brand and AG.

The footwear and accessories department has also been refreshed with the introduction of Coach and Longchamp, as well as the largest John Lewis Mulberry concession. The Liverpool store features a new food offering from Joe & The Juice.

“We’ve had a great reaction to brands like Nümph and Minimum alongside the lifestyle brands in Birmingham, so we’re hoping for something similar in Liverpool,” said John Lewis business development manager for fashion and beauty Laura Emsell.

“We’ve really focused on the women’s proposition as a whole, offering apparel with accessories, beauty and refreshment from Joe & The Juice so the customer can browse, drink and dine and meet with friends. It will make customers look at John Lewis in a new light.”

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