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John Lewis omnichannel boss heads to Tesco

John Lewis’ head of omnichannel Karen Dracou has left the department store chain to join Tesco as the supermarket moves to bolster its multichannel team.

Dracou, who was at John Lewis for more than five years, has taken up the position of multichannel strategy director at Tesco, according to Drapers’ sister magazine Retail Week.

The move comes as Tesco increasingly focuses on turning itself into a multichannel global leader. It hired former Amazon managing director and House of Fraser multichannel chief Robin Terrell earlier this year. Dracou will report into Terrell.

Tesco chief executive Philip Clarke said in an exclusive column for Retail Week earlier this year that Tesco is reshaping the organisation to become a “multichannel leader”.

Before joining John Lewis, Dracou was at Marks & Spencer for more than 15 years in a variety of commercial roles.

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