John Lewis has revealed plans for a £9m investment in its beauty halls to help drive footfall to its stores.
The department store is set to increase the size of its beauty departments in its Bluewater, Cambridge and Cribbs Causeway shops. Four other beauty halls, including Peter Jones in Sloane Square, will be refurbished.
Fashion and beauty buying director Ed Connolly said: “Beauty is one of the best performing categories at John Lewis and a significant footfall driver, so this investment is a reflection of our ambition in this space.”
Earlier this week, John Lewis reported fashion sales had edged up 1.2% for the week to August 20.
Home buying director Christine Kasoulis said this week’s warmer weather had led to a late surge in customers buying summer clothes and pointed to a strong week for beauty counters, with sales up 5.1%.