Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

John Lewis recruits Karen Elson

John Lewis has signed supermodel Karen Elson to be the face of its autumn advertising campaign, which will be its biggest fashion campaign yet.

John Lewis said it would spend £1.5 million on the campaign which will kick off on September 15 to coincide with the launch of London Fashion Week.

The John Lewis advertising images featuring the distinctive red-haired model will feature on billboards and in glossy magazines including Vogue as well as on in-store material.

John Lewis' celebrity model led campaign is in stark contrast to the new direction of George at Asda's new adverts which feature ordinary women instead of celebrities. George previously used celebrities such as WAG Coleen McLoughlin to front its campaigns. Click here to read more.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.