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John Lewis reports changing wedding shopping trends

As the nation prepares for the royal wedding of Prince Harry and Meghan Markle, John Lewis reported a rise in the weekday wedding, black tie weddings and practical wedding day bridal underwear in its 2018 Wedding Trends report.

The retailer also found that there had been 8,715 searches on its website for jumpsuits, and white jumpsuit searches had quadrupled compared with the same period last year.

A quarter of weddings were found to take place on a Thursday or Friday – there was a 61% increase for weddings on a Thursday and 8% increase for weddings on a Friday.

Tuxedo sales were reported to have grown 68% faster than other men’s formalwear over the past seven years since Prince William and Kate Middleton’s 2011 wedding. Multiway strapless bras were the bestselling bras for brides this summer – sales more than doubled year on year for one particular style.

Furthermore, the trend for fascinators continues to grow. The ratio of fascinators to hats sold is 5:1, compared with 2:1 at the time of Prince William and Kate Middleton’s wedding.

Lucy Knight, personal stylist at John Lewis’s White City Westfield shop said; “Royal Ascot has put the seal of approval on jumpsuits as acceptable formalwear and we expect to see lots of wedding guests and even brides wearing fashionable jumpsuits this summer.”

Melissa Gallagher, personal stylist at John Lewis’s flagship shop in Oxford Street, said; “Inspired by previous royal weddings and celebrities including Poppy Delevingne and Kim Kardashian, we’re seeing a new trend of brides choosing white dresses not just for themselves but also their bridesmaids.”

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