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John Lewis revamps menswear brand offer

John Lewis & Partners is introducing six new independent menswear brands to a selection of its branches and its website next week, Drapers can reveal. 

The department store will stock labels Maison Labiche, Les Basics, Wax London, SKU, Far Afield and Tretorn online and in 10 of its branches from 25 February.

Beth Pettet, head of menswear at John Lewis, said: “We want to offer our customers a selection of both emerging and established menswear brands from around the world, chosen for their craftsmanship and authenticity. Our customers tell us that they value quality, longevity and attention to detail; these brands embody this for us.

“The collection includes a selection of exclusive products created just for us in mind, including the Wax London Navarino mac in khaki, navy and grey – one of my favourite pieces.”

In store, the lines will be available at the flagship Oxford Street store, as well as London branches Peter Jones, Westfield Stratford City and Westfield London in White City, plus Oxford, Southampton, Intu Trafford Centre, Cribbs Causeway, Glasgow, Leeds.

As previously reported by Drapers John Lewis plans to relaunch its own-brand menswear collection later this year.

In womenswear, the retailer launched its largest own-brand label, called John Lewis & Partners, last autumn. 

Readers' comments (1)

  • While this may not work out financially in the short term, JLP should be applauded by offering something different to the usual suspects. Getting the consumer into something they may not have heard of is the hard bit, but one that is achieved, you then have a loyal customer.

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