John Lewis has signed a deal to open concessions in two Robinsons department stores in Singapore in July.
The concessions will be run by Robinsons staff and mostly sell own-brand homeware. Drapers understands there are no fashion products involved in the deal, but the move is described as an attempt to “seed” the John Lewis brand abroad for the long term.
It follows a successful trial with the Shinsegae department store in South Korea, which started in 2012. John Lewis sheets, towels and tablecloths made at the group’s Herbert Parkinson factory in Lancashire, as well as other candles and pictures frames, are now sold in seven Shinsegae stores.
John Lewis chief executive Andy Street said he expects to announce deals in up to five other countries this year.
“We are actively looking for more international partnerships, and expect to make more announcements about our international plans in the next few months,” he said.
“While our move into Singapore will give us access to new emerging markets, our focus for physical expansion remains firmly on the UK, with eight new shops scheduled to open across the country in the next few years.”
The retailer recently invited representatives from international department stores to an event at its Peter Jones store in Sloane Square to attract new partners.