John Lewis has announced it is to open a new department store in Cheltenham in 2017.
The 115,000 sq ft full line department store will be set across two floors and will take over the entire Beechwood Shopping Centre.
Retailers moving out of the centre include Next, Debenhams, Evans and Animal.
The development will cost £30m and will create 250 jobs.
The closest John Lewis to Cheltenham is the Cribbs Causeway store, near Bristol, which is about 37 miles away.
Tim Harrison, director of store development at John Lewis, said: “Cheltenham has long been a sought-after location for us and we’re delighted to be able to expand our reach to customers across the region for the first time. This new shop will provide more convenient access to our inspiring products and great service, and we’re looking forward to becoming part of the local community.”
John Benham, vice president of real estate at Blackrock, landlord of the property, added: “This development improves Cheltenham as a shopping destination, increasing footfall within the town centre and encouraging other retailers to the area. At the same time, this ensures the long-term viability of the site, creating long-term returns for our investors by improving the building and securing a high quality brand as a tenant.”