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John Lewis to roll out men's refit and women's own label

John Lewis plans to launch a new own label for women's footwear and roll out the blueprint for its menswear section, as it assesses the balance of its branded and own-brand offer.

New managing director Andy Street told Drapers he acknowledged that own-brand would not work in all parts of the retailer's offer, but it would explore appropriate areas.

To this end, an own-brand women's footwear and accessories offer would be launched before the end of the year, he said.

John Lewis currently offers the JFW own label for women's footwear, which retails at between £40 and £69. However, this will be replaced with the new John Lewis branded collection, comprising new styles.

A men's offer is already established under the John Lewis label, and the retailer is also understood to be considering a similar move for kids' footwear.

Street said he was proud of the developments John Lewis has made in menswear. He added that the retailer would roll out its destination menswear concept, which launched last year in Southampton, to all shops, including four this year and London Oxford Street next year. The concept makes more use of brands' logos and colours within its merchandising.

Street took over the managing director role from Charlie Mayfield, who this month becomes chairman of John Lewis Partnership. The group owns the John Lewis chain and Waitrose supermarkets.

- For more on John Lewis and its new boss, see page 13.

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