John Lewis is launching a pilot scheme which will allow customers to sell unwanted clothing back to the retailer.
The initiative will see John Lewis instantly value items using an online service based on previous customer purchases over a five-year period. Once a threshold of £50 is reached a courier will be arranged to collect the items in less then three hours.
The aim of the programme is to reduce the 300,000 tonnes of clothing which is sent to landfill per year in the UK.
John Lewis is currently testing the idea with a sample of approximately 100 customers, with social enterprise Stuffstr.
Martyn White, sustainability manager at John Lewis said; “We already take back used sofas, beds, and large electrical items such as washing machines and either donate them to charity, or reuse and recycle parts and want to offer a service for fashion products.
“It’s estimated that the average UK household owns around £4,000 worth of clothes, but around 30% of that clothing has not been worn for at least a year, most commonly because it no longer fits.”